Pioniers in Artificial Intelligence for Pricing and Retail.
We are a pioneer company in the field of Artificial Intelligence and Big Data Analytics with a focus on price monitoring and competitive intelligence for retailers. We are fortunate to have worked with some highly innovative companies and start-ups from the very beginning and have always been able to link this closely to scientific research. We have exclusive experience and know-how, which allows us to tackle even the most complex and challenging projects.
Our greatest strength lies in our technology, developed exclusively in collaboration with experts in Artificial Intelligence and Machine Learning. We have a pool of more than 20 experts ready to optimize your business.
Consumer reaction to price is partially governed by whether that price is close to the “expected” price for the consumer. Yet consumers can override their internal reference prices (IRPs) and accept a higher-than-expected price. To better understand how they do so, it...
Our pricing strategy discussion for this issue concerns gifts vs. price discounts to encourage purchases. Which work best? Discount vs. Premium I just uncovered a very interesting piece of research from Sinha & Smith that ran in the journal of Psychology &...
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