Toy and kids retail

Preis Monitoring, Pricing and Analytics

Few things have shocked toy retailers as much as the recent collapse of Toys ‘R’ Us. The core business for decades, the withdrawal from the market last year, has caused many to ask what this means for the future of the toy retail trade. This is where the Euromonitor International states a positive situation for the industry in 2018:

Parents showed a growing willingness to spend on more sophisticated, expensive traditional toys, such as robot dogs and intelligent dolls. Another positive impulse came from the slightly higher birth rate in 2014, which benefited in particular sales of traditional toys for babies (0-18 months).

The challenge

“We started looking for price intelligence software because we realized that our products (like most e-retailers) are extremely price sensitive. We therefore needed an accurate, automatic and timely method to collect market prices. The tool helped us a lot in providing a basic logic for our pricing structure. As a result, our pricing was optimized from a cost-based to a market-based pricing structure, improving revenue and profitability. (customer)

The Solution

Toys is a global, multi-billion dollar industry dominated by five major players: Mattel, Namco Bandai, Lego, Hasbro and Jakks Pacific. Video games, on the other hand, are represented by industry leaders: Sony, Microsoft and Nintendo. Brainbi monitors available data from these and other brands to provide in-depth analysis of the retail toy and games industry.

We track the prices of products in this industry for the following categories: Action figures, arts and crafts, baby and toddler toys, construction kits, dolls, electronic toys, costumes and toy models, games, adult toys, hobbies, learning and education, puzzles and jigsaws, movie toys, party accessories, soft toys, sports and outdoor toys, video games and play accessories.


Average number of toys per household.

Number of companies

Turnover in billion euros in 2016


Share of spending online.

  • More sales 10% 10%
  • Greater gross profit 20% 20%
  • Higher customer satisfaction 16% 16%

The results are astounding

Sales have increased by 10% from month to month. There are other factors that have had a positive impact on sales growth, but we are sure that a better price position has contributed a lot. What is more striking is that we are achieving a significantly higher profit (approx. 20%) with the same sales volume. So, even without sales growth, brainbi has had a very positive impact through more efficient pricing.

Our offer to you

Understanding existing customers

Understand your customers and their past and future behavior. Get the most out of your marketing efforts. Target the right customer group at the right time. understand the true value of each existing customer.

Easy integration without technical understanding

Our one-click APIs or plug-ins are ready to use without any setup; the artificial intelligence learns from every customer interaction.

Winning new customers

Understand where your customers come from and where Google sees your shop.  See your positions and collect a history of ranking information. Keep track of your changes and the results or hire us to do the work for you. Understand the real value of your ranking. We provide key metrics like: Number of results, number of monthly searches, paid completion, cost per click and many more…

Become competitive

Price is one of the most important aspects of online shopping. All you need to do is provide us with the website of your competitor and we will send you a notification as soon as something happens. 24/7.
Knowing about prices and price changes enables you to become and stay competitive!

Are you interested in a cooperation with us?

Digitally extended toy retail trade

The return of Toys ‘R’ Us to the stores may sound like a physical message in retail, but the company’s new store model relies heavily on digital technology in the background.
Toys ‘R’ Us has teamed up with b8ta for the new spaces. B8ta’s platform is already well established as a disruptive model in the technology and gadget sector. With the Forum initiative it is now also exploring the fashion and lifestyle retail trade.
To enter the toy sector with Toys ‘R’ Us, the approach combines b8ta’s technology know-how with a more traditional store experience. Unlike a b8ta store, there are a variety of products on the shelves, but there is also a focus on unpacking the items so that shoppers can pick them up, interact with them and really understand them through play.
The new Toys ‘R’ Us spaces are much smaller than before. The first store to open in New Jersey is 6,500 square feet compared to the 40,000 square feet of the past. This reduces risk for the brand, but also means that it can be conveniently located in a variety of locations including shopping malls, train stations, major highways and other high traffic areas.
The New Jersey Store still manages to pack 1,500 products in and around experiences such as a Nerf shooting range, a birthday and event area and a tree house in the store. Employees help customers find what they want, including products not available in the store through the Toys R Us website. There are also many digital touch points throughout the store.
B8ta’s own business model is based on leasing space to brands in return for insights. For Toys “R” Us, the company has negotiated larger store spaces for Lego, Nerf, Paw Patrol and Nintendo. These and other brands benefit from statistics on customer traffic and other key figures thanks to sensors installed throughout the store. These digital insights will help Toys ‘R’ Us better monitor what works and what doesn’t work in each area and adjust things accordingly.