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Your competitor is discounting? Consider raising your prices!

by Felix Weber (für brainbi) | Dec 14, 2020 | Allgemein, Competitive Pricing, News, Use-Cases

This issue we’ll talk about one idea for getting higher prices that will likely surprise the heck out of you, and about value pricing. One shocking tactic on when to raise prices What should you do when a competitor has a big sale? Gut instinct might cause you...

Consumer processing of higher-than-expected prices

by Felix Weber (für brainbi) | Dec 10, 2020 | Competitive Pricing, Definitions, News, Price Monitoring, Pricing

Consumer reaction to price is partially governed by whether that price is close to the “expected” price for the consumer. Yet consumers can override their internal reference prices (IRPs) and accept a higher-than-expected price. To better understand how they do so, it...

Discounts or Premiums — Which Work Best?

by Felix Weber (für brainbi) | Dec 9, 2020 | Life as Startup, News, Pricing

Our pricing strategy discussion for this issue concerns gifts vs. price discounts to encourage purchases. Which work best? Discount vs. Premium I just uncovered a very interesting piece of research from Sinha & Smith that ran in the journal of Psychology &...

Innovative Pricing Strategy

by Felix Weber (für brainbi) | Dec 7, 2020 | Data Science, Definitions, News

This issue is our first in this new format. Hope you enjoy it! It allows you to access our back Pricing Results issues (see the index in the left column) so you don’t miss any pricing strategies! Quick overview of innovation What does innovation have to do with...

Price Test Results Show Big Opportunity

by Felix Weber (für brainbi) | Dec 7, 2020 | Allgemein, News

How to get higher prices – even if the lower price “wins” in a price test! We just got two sets of price test results for a management newsletter in Canada. They tested a Canadian price of $119 vs. $159. They got 123 orders ($14,768) at the lower...

Amazon AWS Activate promotes analytics startup brainbi

by Felix Weber (für brainbi) | Mar 17, 2020 | News

We are honored to say that we have been selected as a partner for the “AWS Activate” program. brainbi and AWS Activate jointly develop Advanced Analytics and Machine Learning for Retail AWS Activate” is a program to support and accelerate...
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