Behavioural theory for pricing

Behavioural theoretical models are hypothetical constructs that aim to understand and explain people’s mental trains of thought (Diller 2008, p. 94). Behavioral theoretical aspects are used in the pricing approaches discussed in this paper to understand how...

What are sticky prices?

The oligopoly is a market form in which there are many buyers but few suppliers. An oligopoly with exactly two suppliers is called a duopoly or dyopoly, while a market where there are also few suppliers and few buyers is called a bilateral oligopoly. Price rigidity...

What’s a price point?

A price point is a retail selling price that is directly below a round number (e.g. 2.99 EUR). The price point is therefore a special, fixed sales price to achieve a sales-promoting effect. This is because a price that is just below the round price is considered...

Competitive Price Monitoring

Through brainbi price monitoring you will see exactly: which prices your competitors charge at which time for the products you have in your assortment. where price campaigns take place and how they influence prices and assortments. Which retailer offers how many of...