Consumer reaction to price is partially governed by whether that price is close to the “expected” price for the consumer. Yet consumers can override their internal reference prices (IRPs) and accept a higher-than-expected price. To better understand how they...
This issue is our first in this new format. Hope you enjoy it! It allows you to access our back Pricing Results issues (see the index in the left column) so you don’t miss any pricing strategies! Quick overview of innovation What does innovation have...
Especially self-employed people who are still in the early stages of their start-up are often uncertain how much they can charge for a certain service. As a rule, self-employed people in creative professions, in particular, sell themselves below value. Information on...
Objectives of the competitive analysis The objectives of a competitive analysis vary from company to company. The objectives determine which information must be collected and which methods of information acquisition and processing are necessary Possible objectives of...
To be able to implement a reasonable and effective pricing policy, the market environment must be known. For this purpose, a market analysis (or market research) is carried out. Market analysis is usually part of marketing, but can also be carried out as part of...
WooCommerce Mix & Match – Plug-in for custom product boxes Would you like to sell a selection of beverages? Cupcake Box? Pack of shirts & tie? WooCommerce Mix & Match is a perfect solution that allows your customers to create bundle product packages...
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