Behavioural theory for pricing

Behavioural theoretical models are hypothetical constructs that aim to understand and explain people’s mental trains of thought (Diller 2008, p. 94). Behavioral theoretical aspects are used in the pricing approaches discussed in this paper to understand how...

Add Prestashop to the brainbi platform

Go into your Prestashop Back Office and click on the ADVANCED PARAMETERS -> Webservice Make sure following options must be yesEnable PrestaShop webserviceEnable CGI mode for PHP Click on Add new webservice key Click the Generate button to generate web service...

How to avoid mistakes in price monitoring

Global e-commerce studies are still talking about the phenomenon of the ‘boom in e-commerce’, with sales continuing to rise, new competitors constantly appearing on the market, and users becoming more agile in price comparisons. Just look at the research,...