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Behavioural theory for pricing

by Felix Weber (für brainbi) | Nov 28, 2019 | Definitions, Pricing

Behavioural theoretical models are hypothetical constructs that aim to understand and explain people’s mental trains of thought (Diller 2008, p. 94). Behavioral theoretical aspects are used in the pricing approaches discussed in this paper to understand how...

Add Prestashop to the brainbi platform

by Felix Weber (für brainbi) | Nov 25, 2019 | Allgemein

Go into your Prestashop Back Office and click on the ADVANCED PARAMETERS -> Webservice Make sure following options must be yesEnable PrestaShop webserviceEnable CGI mode for PHP Click on Add new webservice key Click the Generate button to generate web service...

Add your Shopify shop to the brainbi platform

by Felix Weber (für brainbi) | Nov 25, 2019 | Allgemein, Brainbi Platform, Setup Shops

Step 1: Login to Shopify.com From there it is really easy, just follow these steps: From your Shopify admin, go to Apps.Click Manage private apps, near the bottom of the page. Click Create a new private app.In the App details section, enter a name for the private app...

How to avoid mistakes in price monitoring

by Felix Weber (für brainbi) | Nov 20, 2019 | Price Monitoring, Pricing

Global e-commerce studies are still talking about the phenomenon of the ‘boom in e-commerce’, with sales continuing to rise, new competitors constantly appearing on the market, and users becoming more agile in price comparisons. Just look at the research,...

How To Monitor Competitor Prices and why is it important?

by Felix Weber (für brainbi) | Nov 19, 2019 | Allgemein, Data Science, Definitions, Price Monitoring, Pricing

Many companies spend so much time analyzing their internal processes that they forget the importance of being aware of competitor actions, action and price monitoring. This view helps to understand how companies are positioned in the market, how they behave at...
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