This issue we’ll talk about one idea for getting higher prices that will likely surprise the heck out of you, and about value pricing. One shocking tactic on when to raise prices What should you do when a competitor has a big sale? Gut instinct might cause you...
Consumer reaction to price is partially governed by whether that price is close to the “expected” price for the consumer. Yet consumers can override their internal reference prices (IRPs) and accept a higher-than-expected price. To better understand how they...
Especially self-employed people who are still in the early stages of their start-up are often uncertain how much they can charge for a certain service. As a rule, self-employed people in creative professions, in particular, sell themselves below value. Information on...
Objectives of the competitive analysis The objectives of a competitive analysis vary from company to company. The objectives determine which information must be collected and which methods of information acquisition and processing are necessary Possible objectives of...
To be able to implement a reasonable and effective pricing policy, the market environment must be known. For this purpose, a market analysis (or market research) is carried out. Market analysis is usually part of marketing, but can also be carried out as part of...
Technical contribution. The prices on the internet are roller coaster. Amazon alone changes them a million times a day. When shopping on the Internet, it all depends on who hits when. Almost everyone does it: Quickly compare prices on your smartphone in the online...
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