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Your competitor is discounting? Consider raising your prices!

by Felix Weber (für brainbi) | Dec 14, 2020 | Allgemein, Competitive Pricing, News, Use-Cases

This issue we’ll talk about one idea for getting higher prices that will likely surprise the heck out of you, and about value pricing. One shocking tactic on when to raise prices What should you do when a competitor has a big sale? Gut instinct might cause you...

Consumer processing of higher-than-expected prices

by Felix Weber (für brainbi) | Dec 10, 2020 | Competitive Pricing, Definitions, News, Price Monitoring, Pricing

Consumer reaction to price is partially governed by whether that price is close to the “expected” price for the consumer. Yet consumers can override their internal reference prices (IRPs) and accept a higher-than-expected price. To better understand how they do so, it...

Competitive Pricing – All you need to know

by Felix Weber (für brainbi) | Apr 7, 2020 | Brainbi Platform, Definitions, Price Monitoring, Pricing, Product Analytics, Sales Analytics, Software

Especially self-employed people who are still in the early stages of their start-up are often uncertain how much they can charge for a certain service. As a rule, self-employed people in creative professions, in particular, sell themselves below value. Information on...

Competition analysis – Information that can be obtained with the help of a crawler in the market analysis

by Felix Weber (für brainbi) | Jan 18, 2020 | Definitions, Price Monitoring, Pricing

Objectives of the competitive analysis The objectives of a competitive analysis vary from company to company. The objectives determine which information must be collected and which methods of information acquisition and processing are necessary Possible objectives of...

Market analysis

by Felix Weber (für brainbi) | Jan 18, 2020 | Data Science, Definitions, Price Monitoring, Pricing

To be able to implement a reasonable and effective pricing policy, the market environment must be known. For this purpose, a market analysis (or market research) is carried out. Market analysis is usually part of marketing, but can also be carried out as part of...

When to buy the cheapest on the Internet

by Felix Weber (für brainbi) | Dec 26, 2019 | Allgemein, Life as Startup, Price Monitoring, Pricing

Technical contribution. The prices on the internet are roller coaster. Amazon alone changes them a million times a day. When shopping on the Internet, it all depends on who hits when. Almost everyone does it: Quickly compare prices on your smartphone in the online...
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