Der Begriff „Big-Data“ stammt aus dem Englischen und kann wörtlich mit „große Daten“ bzw. „große Datenmengen“ übersetzt werden. Üblicherweise wird allerdings im deutschen Sprachraum auf eine Übersetzung verzichtet, da eine direkte Übersetzung nicht der im folgenden...
This issue we’ll talk about one idea for getting higher prices that will likely surprise the heck out of you, and about value pricing. One shocking tactic on when to raise prices What should you do when a competitor has a big sale? Gut instinct might cause you...
Consumer reaction to price is partially governed by whether that price is close to the “expected” price for the consumer. Yet consumers can override their internal reference prices (IRPs) and accept a higher-than-expected price. To better understand how they...
Our pricing strategy discussion for this issue concerns gifts vs. price discounts to encourage purchases. Which work best? Discount vs. Premium I just uncovered a very interesting piece of research from Sinha & Smith that ran in the journal of Psychology...
This issue is our first in this new format. Hope you enjoy it! It allows you to access our back Pricing Results issues (see the index in the left column) so you don’t miss any pricing strategies! Quick overview of innovation What does innovation have...
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