This issue is our first in this new format. Hope you enjoy it! It allows you to access our back Pricing Results issues (see the index in the left column) so you don’t miss any pricing strategies! Quick overview of innovation What does innovation have...
To be able to implement a reasonable and effective pricing policy, the market environment must be known. For this purpose, a market analysis (or market research) is carried out. Market analysis is usually part of marketing, but can also be carried out as part of...
Many companies spend so much time analyzing their internal processes that they forget the importance of being aware of competitor actions, action and price monitoring. This view helps to understand how companies are positioned in the market, how they behave at...
Business Intelligence Developer is a person who designs and imlements technology-driven processes for analyzing data and presenting actionable information that helps executives, managers, and other end users make informed business decisions.Definition of Business...
A price point is a retail selling price that is directly below a round number (e.g. 2.99 EUR). The price point is therefore a special, fixed sales price to achieve a sales-promoting effect. This is because a price that is just below the round price is considered...
What is Business Analytics? It deals with all the methods, tools and ways with the help of which an organization can measure its performance. There are different and specific methods that are used for different project by different organizations. For the...
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