by Felix Weber (für brainbi) | Dec 14, 2020 | Allgemein, Competitive Pricing, News, Use-Cases
This issue we’ll talk about one idea for getting higher prices that will likely surprise the heck out of you, and about value pricing. One shocking tactic on when to raise prices What should you do when a competitor has a big sale? Gut instinct might cause you...by Felix Weber (für brainbi) | Dec 10, 2020 | Competitive Pricing, Definitions, News, Price Monitoring, Pricing
Consumer reaction to price is partially governed by whether that price is close to the “expected” price for the consumer. Yet consumers can override their internal reference prices (IRPs) and accept a higher-than-expected price. To better understand how they do so, it...
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