by Felix Weber (für brainbi) | Dec 14, 2020 | Allgemein, Competitive Pricing, News, Use-Cases
This issue we’ll talk about one idea for getting higher prices that will likely surprise the heck out of you, and about value pricing. One shocking tactic on when to raise prices What should you do when a competitor has a big sale? Gut instinct might cause you... by Felix Weber (für brainbi) | Dec 10, 2020 | Competitive Pricing, Definitions, News, Price Monitoring, Pricing
Consumer reaction to price is partially governed by whether that price is close to the “expected” price for the consumer. Yet consumers can override their internal reference prices (IRPs) and accept a higher-than-expected price. To better understand how they do so, it... by Felix Weber (für brainbi) | Dec 9, 2020 | Life as Startup, News, Pricing
Our pricing strategy discussion for this issue concerns gifts vs. price discounts to encourage purchases. Which work best? Discount vs. Premium I just uncovered a very interesting piece of research from Sinha & Smith that ran in the journal of Psychology &... by Felix Weber (für brainbi) | Dec 7, 2020 | Data Science, Definitions, News
This issue is our first in this new format. Hope you enjoy it! It allows you to access our back Pricing Results issues (see the index in the left column) so you don’t miss any pricing strategies! Quick overview of innovation What does innovation have to do with... by Felix Weber (für brainbi) | Dec 7, 2020 | Allgemein, News
How to get higher prices – even if the lower price “wins” in a price test! We just got two sets of price test results for a management newsletter in Canada. They tested a Canadian price of $119 vs. $159. They got 123 orders ($14,768) at the lower...
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