For a successful online shop you need to know about three things:

Internal Shop Analytics – Ecommerce operators have tons of data at their disposal, ranging from online traffic to tourist travel and consumer buying. Nevertheless, there is an enormous amount of data available–and what to do with it. In fact, only 20% of online retailers use their analytics effectively, and most e-commerce business owners don’t even bother to check their data at all.

Pricing and Competitor Price Monitoring – Monitoring your price history will help illustrate the market strategy. In addition to market turnover and brand value, price management will help make the best pricing decision and optimize gain.

Google Rankings – Online shop owners perform searches such as “How to boost the rank of my eCommerce website” and “How to raise the rank of Google website” since setting up a new online shopping website among already established brands is nothing less than a challenge.

Backlinks – References are an important part of the ranking algorithm of Google. Generally speaking, the more appropriate, high-quality backlinks you have on your website, the higher you rate in your search for targeted keywords. So it is desirable to have these kinds of backlinks, because ranking highly can increase your traffic, purchases, conversion rate, and so on.

Off-Page Optimization (get better rankings) – Optimization outside of your website is part of search engine optimization which involves all variables outside the actual website. This includes backlinks as well as link building and marketing optimization. Backlinks are one of the most influential factors affecting the rating of a website and are therefore extremely important for the success of organic searches.

ToolPrice MonitoringShop AnalyticsGoogle RankingBacklinksOff-PagePrice*
Sistrix(Amazon)NoYesYesNo500 €/month
MozNoNoYesYesNo99 $/month
SemrushNoNoYesYesNo99 $/month
pricefyYesNoNoNoNo99 $/month
pricingbotYesNoNoNoNo39,95 $/month
Price3SpyYesNoNoNoNo49,95 $/month

*calculated for at least 500 product in the store